Instagram Calculators
Calculate Instagram advertising costs, click-through rate, conversion rate, cost per result and return on ad spend.
What you can calculate
Cost per click, cost per 1,000 impressions, CTR, CPA, conversion rate and ROAS.
Our rule: These calculators use the campaign figures you enter and transparent advertising formulas.
6 Instagram solvers
Instagram Advertising Return Calculator (ROAS)
Calculate attributed revenue generated per unit of Instagram ad spend.
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Instagram Click-Through Rate Calculator (CTR)
Calculate the percentage of Instagram impressions that resulted in clicks.→
Instagram Conversion Rate Calculator
Calculate the percentage of clicks that became conversions.→
Instagram Cost Per 1,000 Impressions Calculator (CPM)
Calculate average Instagram advertising cost per 1,000 impressions.→
Instagram Cost Per Click Calculator (CPC)
Calculate average Instagram advertising cost for each click.→
Instagram Cost Per Result Calculator (CPA)
Calculate average Instagram advertising cost for each conversion or result.→