Instagram Cost Per 1,000 Impressions Calculator (CPM)

Calculate average Instagram advertising cost per 1,000 impressions.

CPM Cost Per 1,000 Impressions
The average advertising cost for 1,000 ad impressions.
Advertising spend ÷ impressions × 1,000
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Enter your figures and calculate.

How this is calculated

spend ÷ impressions × 1,000

This calculator only uses the figures you enter. Where a platform rate varies, Instant Solvers does not invent a universal rate.

Formula: spend ÷ impressions × 1,000

Source: Meta for Business

Last verified: 25 August 2026