Instagram Advertising Return Calculator (ROAS)

Calculate attributed revenue generated per unit of Instagram ad spend.

ROAS Return On Ad Spend
How much revenue was generated for each unit of advertising spend.
Revenue attributed to ads ÷ advertising spend
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Enter your figures and calculate.

How this is calculated

revenue ÷ advertising spend

This calculator only uses the figures you enter. Where a platform rate varies, Instant Solvers does not invent a universal rate.

Formula: revenue ÷ advertising spend

Source: Meta for Business

Last verified: 25 August 2026