TikTok Click-Through Rate Calculator (CTR)

Find the percentage of TikTok ad impressions that produced a click.

CTR Click-Through Rate
The percentage of impressions that resulted in a click.
Clicks ÷ impressions × 100
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Enter your figures and calculate.

How this is calculated

clicks ÷ impressions × 100

This calculator only uses the figures you enter. Where a platform rate varies, Instant Solvers does not invent a universal rate.

Formula: clicks ÷ impressions × 100

Source: TikTok for Business

Last verified: 25 August 2026